Designer brand – Kendo is owned by LVMH Moët Hennessy – Louis Vuitton , one of the world ’s biggest luxury group.
The Kendo house of brands presently includes : Marc Jacobs Beauty, Formula X , Kat Von D , Elizabeth and James Fragrances , Ole Henriksen and Bite.
Her dreams are coming to reality as this new deal sees her launching her own ‘ Rihanna makeup range , called Fenty Beauty by Rihanna , in the fall of 2017 ’.
David Suliteanu , chief executive officer of Kendo sounded confident that the 28 year -old is an undisputed chart topper so it ’ s a game of wins for Kendo, for Rihanna , and for her makeup collection.
“ Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience . We are aiming for the stars ,”he said , after the deal was secured.
Speaking on the ‘Work’ singer ’s past records of success , Suliteanu says :
“ This isn ’t RiRi’ s first stint in cosmetics. In 2013 , she teams with MAC cosmetics on a limited-edition four -part RiRi Hearts MAC color cosmetics collection . In 2014 , Viva Glam endorsed her as rep for its lipstick to raise funds for AIDS research .
Kendo has given Rihanna the opportunity to play a key role in the further development of her brand .
This new offer, not forgetting the cash , gives Rihanna a perfect platform to be effective in the future development of all things Rihanna.”